The Lawyer’s Ultimate Guide to Online Leads by Ken Matejka, J.D., LLM: Free Book Summary and Review

How do you get people who are using the internet to find an attorney to find your law firm? 

In The Lawyer’s Ultimate Guide to Online Leads, Cartwright Publishing, 2016, Ken Matejka,who is a lawyer and runs seminars on how to get online leads for lawyers, shares some of his best tips for getting more business online.

Chapter one focuses on Google because that is where most people begin their search for a lawyer in 2016.

Chapter two discusses how clients select their lawyers. Online reviews of your law practice are important because many people trust them.  Your webpage should be consumer friendly. People searching online will not wait very long for a response - later in the book a response time within  five minutes is suggested.

Chapter three discusses the “thin” marketplace that we are all well aware of with far too many people providing legal services and too few paying clients.

Chapter four compares what lawyers have done traditionally offline to get clients to how gathering clients online works.

Chapter five has some tips on how to evaluate which parts of your online marketing system are working.

Chapter six shows how we can develop entry points into our website so clients can more easily find us.

Chapter seven explains the two most prominent types of websites: a brochure-type site or one that acts as a lead generator.

Chapter eight discusses some other areas on the web you can use to direct clients to your website, such as YouTube, a Facebook fan page, Twitter, a LinkedIn page, etc.

Chapter nine discusses the entry points to your website, including using Google Adsense, Google remarketing, Google’s call only campaign, traffic through Bing and Yahoo, traffic through Yelp, Yelp advertising, Social Media advertising, Paid directory listings, and other types of advertising such as banner ads.

Chapter ten focuses on Google advertising, showing us how it works and how to use it.

Chapter eleven focuses on search engine optimization:  how you can rank higher on a search page.

Chapter twelve discusses the importance of Yelp and other online reviews.

Chapter thirteen discusses how to network offline and turn it into an online networking campaign.

Chapter fourteen suggests a game plan for putting all the previous chapters into action.

Chapter fifteen provides tips on how to close the deal by getting someone looking for a lawyer online to come into your office and sign a retainer.

Appendix A contains a marketing plan that can be modified to fit your law firm.

This is a book you can use get more clients from online searches.  Buy it and use it.

Rating: ***** out of five.

Copyright @ 2016 Christine Esser
  
Disclosure:  You can purchase the book by  clicking on the link below.  The first link is for the book.    If you click on the link below, you will be directed to Amazon.  We may receive a small commission from your purchase  that will not increase your purchase price. 

I purchased this book with my own money and did not receive anything in exchange for this review by the book's author or publisher.  Comments are welcome.  Thank you.  

Just Mercy by Brian Stevenson: Quick Book Summary and Review

Few lawyers can tell a story as well as Bryan Stevenson.  In these stories, Stevenson compels us to question the current judicial system as it relates to poor people and punishment. For example, does capital punishment mean that "those without capital get the punishment"?  And what role should mercy play in punishing those convicted of crimes?. Also, is it fair to shield those who play a role in convicting innocent people of capital crimes from civil liability?    

In Just Mercy, published by Spiegel and Grau a division of Random House, 2015, Bryan Stevenson remembers some of the men, women, and children he has represented over the years, all of them poor and many on Alabama's death row. Stevenson is a founder of the Equal Justice Initiative, a non-profit organization that represents poor people with post-conviction appeals. Stevenson represented Evan Miller in Miller v. Alabama ( 2012) 567 U.S._, 132 S. Ct. 2455.  

Interspersed with the clients' personal stories are the many ways the legal system has treated these men, women, and children unfairly. Jurors who voice actual bias and an inability to be open minded to listen and consider evidence are seated to judge a case.  An innocent, black man who has an entire room full of alibi witnesses is charged and convicted of capital murder. Lawyers conduct no investigation. Counties pay only $500 total for a ballistics expert.  People who should have been screened out from receiving the death penalty because of insanity or disability receive the death penalty. 

Each story is compelling, especially the two stories of innocent men convicted of capital murder and each story about a child who has suffered  These stories deserve to be shared, especially by those who work in the  judicial system. In particular, Walter McMillans' story is quite moving. 

In reading about how Stevenson has fought  for justice and won a string of  victories, amid bomb threats and intimidation, we are reminded of other great leaders like Nelson Mandela and Dr. Martin Luther King, Jr.  We are also reminded that no one cared about these stories until Stevenson came along and took the time and effort to listen. 

Rating: ***** out of 5  

Copyright @ 2016 Christine Esser
  
Disclosure:  You can purchase the Just Mercy by  clicking on the link below.  The first link is for the book.    If you click on the link below, you will be directed to Amazon.  We may receive a small commission  that will not increase your purchase price. 

 I purchased this book with my own money and did not receive anything in exchange for this review by the book's author or publisher.  Comments are welcome.  Thank you.