Friday, December 16, 2016

The Little Book on Oral Argument, by Alan L. Dworsky: Quick Book Summary and Review

If you are a new attorney and want a short guide on how to prepare for oral argument, this book is for you. Everything you need to know is boiled down to the essentials in only 77 pages.

In The Little Book on Oral Argument, Fred B. Rothman Publications, Alan Dworsky, tells students who are preparing for a moot court competition and lawyers who are arguing cases before an appellate court what they need to do to prepare their case for oral argument. But this book can also help a lawyer prepare for an argument on a motion before a busy trial court. 

Here are a few tips you can use until you get the book. Make an outline so that if you get distracted, you can look down and quickly find your place. The more you practice your oral argument before you deliver it in court, the better it will be. Arrive at the courtroom early. 

The book also includes some style tips, such as keep the oral argument conversational. Also, focus on the standard of review in delivering your oral argument, especially when it is in your favor. Judges like other people, tend to like people who reflect their own values, and since most judges are conservative, dressing conservatively will likely help you.

Rating:  ***** out of five.  I love books without any fluff. 
                                                                         
Copyright @ 2016 Christine Esser

This book was purchased, not a gift.   

This book can be purchased on Amazon by clicking the first link below. Disclosure: We may receive a small commission from your purchase, but this will not raise the amount you pay. Thank you for reading this review. Comments are welcome.  We have not received anything from the author or publisher in exchange for this review.


Sunday, August 28, 2016

The Marble and the Sculptor by Keith Lee: Quick Book Summary and Review

This book is marketed as a book that shows new lawyers what they can expect once they begin practicing law.  In essence, it is a cheerleading book to encourage new lawyers to stay with the practice of law and work on improving their skills. The book mostly assumes that the lawyers reading this book will land a job at a law firm. But, unless the new lawyer had a very good intern opportunity where a job was offered or is highly connected to other lawyers, or has graduated from a top law school in the top twenty percent you will need good luck and a lot of perseverance.   

In The Marble and the Sculptor, 2013, The American Bar Association, Keith Lee, a third-year associate, has a written a guide book for new lawyers.  There are many good points made. The appendix in back that suggests books and other materials is good.  This might be the most useful section of the book for many new lawyers who did not land a law firm job because it includes some reference materials on brief writing and marketing.   


Part I 


Part one focuses on the law school experience which seems a bit odd for a book that is intended for newly minted lawyers. The very first section advises anyone who hasn’t already committed to attend law school to find a different path. This is excellent advice because both new lawyers and experienced lawyers currently flood the marketplace and no more new lawyers are needed in many areas of the country.   

Next, Lee advises anyone still in law school to select classes that matter.  This is also good advice.  

Finally, Lee advises law school students to begin networking while in law school. This is essential if the law student hopes to land a job as a lawyer. 


Part II 


Part two focuses on the two fundamental skills of being a lawyer: writing and speaking. Paying attention to every word you use while writing, being temperate in your use of language, and speaking in a measured cadence are all good tips. 


Part III


Part three focuses on clients and delivering service to clients. Lee suggests that we all deliver efficient Walmart-like service with a Neiman Marcus feel.  


Part IV


Part four focuses on professional development and being so good they can’t ignore you. Included in this section are tips on learning the billing system at the law firm, being prepared when you speak to senior lawyers about a project by having pen and paper ready, finding out the deadline when you receive the project, finding out the estimated time to put into the project, and finding out which format to use. Always get paid.  These are all helpful tips

The section on habits,  detailing how many of us waste time that should be devoted to distant deadlines and new projects when we check Facebook, the news, email and other online pages, is a helpful warning. Make plans but change habits is a tip that can help everyone. 

Lee advises new lawyers they need to become a Renegade lawyer bee [a lawyer who brings in clients], not a worker bee, [a lawyer who does the work on the cases the Renegade bees have brought into the firm] is good advice for new lawyers to know since many lawyers will be cut from the firm if they are unable to generate business. Lee advises new lawyers to forget about branding and instead to work on earning a good reputation by being reliable and acting with integrity. Additionally, Lee explains that performing “deep work” - legal analysis, brief writing, reconstructing arguments, is more important than staying busy with administrative-type tasks.  


Rating *** out of 5 for new lawyers who are not at a law firm, but **** out of five for lawyers employed at a law firm.

This book is good for lawyers working at a law firm but not particularly useful to a new lawyer who did not land a job at a law firm out of law school.   

Here are my tips for the new lawyer who has not and likely will not land a job at a law firm:  HUSTLE! HUSTLE! HUSTLE! 

Find an area of practice that focuses on serving clients that the medium and large law firms don’t normally serve like Family Law, Criminal Law, Probate Law, Administrative Law, etc.  Now go out and meet some of those lawyers at bar events, at the courthouse attorney lounge, or anywhere you can get their attention without being thought of as a stalker, and offer to write some briefs for them on a contract basis or for criminal lawyers in solo practice offer to make court appearances to continue cases while the lawyer is in trial. 

Do a great job and ask those lawyers if they have any friends who could use some help.  Do good work for them, too.   Keep doing this until you can pay your rent.  

Once you know what you are doing, open your own small firm doing the same thing. Many lawyers have two practice areas because if one is hit in some manner [Workers Compensation is not a great practice in many areas now] they have a backup plan. Some lawyers combine Family Law with doing Unlawful Detainers for landlords. Others find a way to work for the courts by getting on a court panel, such as the Probate panel or one for criminal courts to represent indigent defendants and take court cases for steady income but also take private cases that pay better. 

In my opinion, you can forget about delivering efficient Walmart-like service with a Neiman Marcus feel.  Instead, ask clients what they are willing to pay for.  If they want to pay for Walmart-type service give them bare bones efficient representation that meets legal standards if you can do that within the client’s budget.  If the client wants Neiman-Marcus service, let the client know it will cost more and discuss the amount the client is willing to pay and then deliver that service and bill the client accordingly.  

Also, if you are opening your own law practice, you do need to “brand” yourself so the public knows what type of law and clients you serve.  But this can be simple. For example, if you are a divorce lawyer but you find ways to corroborate on issues and save a party money in litigation fees, let people know that in your marketing.  On the other hand, if you enjoy taking hotly contested, antagonistic divorce cases and fighting hard for your client’s rights, let clients know you take hotly contested Family Law cases and enjoy a good litigation battle.    

Best wishes! 

Copyright @ 2016 Christine Esser

This book can be purchased on Amazon by clicking the link below.  Disclosure: We may receive a small commission from your purchase, but this will not raise the amount you pay. Thank you for reading this review. Comments are welcome.  We have not received anything from the author or publisher in exchange for this review. This book was purchased, not a gift .  



Saturday, July 16, 2016

Half the Sky: Quick Book Summary and Review

Another woman, Pakistani model Qandeel Baloch, was strangled to death recently by her brother in an apparent “honor killing,” according to police in Pakistan. Times Magazine reports that a police spokeswoman told investigators that one of her brothers strangled her after she had argued with her brother over money issues and photos she had posted of herself with a Muslim cleric.  

Baloch was known for being a social media celebrity who challenged conservative norms. She drew criticism recently when she posted the cleric’s photo and said they drank soda and smoked cigarettes during Ramadan’s daylight hours, which is when practicing Muslims typically fast, according to an AP report.

Many women die in Pakistan, as well as other countries, in “honor killings” each year. The women are often murdered by relatives as a form of punishment for violating traditional values, according to Nicholas D. Kriston and Sheryl WuDunn, authors of Half 
the Sky, Turning Oppression Into Opportunity for Women Worldwide (2010), Vintage Books. The title, “Half the Sky” stems from a Chinese proverb, “women hold up half the sky.”

But Half the Sky reminds me of another Chinese proverb, “when sleeping women awake, mountains will move.” The premise of this book is that if women can become economically empowered in regions where women are not highly valued, their status will rise in those communities. With a rise in economic status, abhorrent behaviors against women and girls, such as honor killings, bride burnings, sex trafficking, child prostitution, female genitalia mutilation, maternal mortality and mass rape will diminish.    

The authors believe that the 21st century might be the era when gender equality can be realized for more women if more people become involved in helping women from economically depressed regions start small businesses with microloans and help provide access to education for girls and women. To prove this point, several stories are told of women from poor regions who were able to benefit from education and/or micro loans and how their lives and their families’ lives improved in those communities.

Interspersed with the individual stories of women are some facts, such as more women and girls are being shipped into brothels in the 21st century than all of the Africans who were enslaved in the 1800's. Also, similar to the African slave trade, laws on the books that include the killing of a girl/woman who is a sex slave as murder are often ignored by local authorities. Thus, throughout the book, the authors note that advancement must be made in reality, not in changing laws [which are often ignored outside the capitals].

Additionally, throughout the book, the authors  suggest that we  get out and see the world to understand the problems firsthand, not just to read about them. But for those inclined to help from their home computers, the authors provide these four tips:
 (1) Set up an account at Global giving: www.globalgiving.org or www.kiva.org.  
 (2) Sponsor a girl or woman through a help organization, such as Plan International,          Women for Women International, World Vision, or American Jewish World Service.
 (3) Sign up for email updates with ww.womensnews.org or www.woldpulse.com. 
 (4) Join the Care Action Network: www.can.care.org.

Thus, if we want to put an end to honor killings and other horrific acts against girls and women around the world, we can help by empowering women to become stronger economically. In time, this will raise their status in their families. With a rise in status, the women will not be as vulnerable to old cultural taboos that diminish women and make them vulnerable to abuse.    

Rating: ***** out of 5.  Even if you are not inclined to political activism, the world is becoming smaller and it is important to be aware of what is happening around the world. But the images this book evokes at times can be unsettling.  

Copyright @ 2016 Christine Esser

This book can be purchased on Amazon by clicking the link below.  Disclosure: We may receive a small commission from your purchase, but this will not raise the amount you pay. Thank you for reading this review. Comments are welcome.  We have not received anything from the author or publisher in exchange for this review. This book was purchased, not a gift .  


Sunday, June 26, 2016

Secrets of Attorney Marketing Law School Dares Not Teach by Richard Jacobs: Quick Book Review and Summary

This book is not formatted well, it looks unprofessional, and there are grammatical errors throughout the book.  But it contains some good ideas on how to get clients.   

In Secrets of Attorney Marketing Law School Dares Not Teach by Richard Jacobs (2013), published by Speakeasy Marketing, Inc. Jacobs appears to have read Dan Kennedy’s No. B.S. marketing books and applied that information to marketing legal services for attorneys in solo practice and small law firms.  Jacobs owns Speakeasy Marketing and has been marketing legal services for a few years. Initially, he owned one of the busiest DUI referral websites.    

Here are a few of the tips.  Be nice, friendly, and professional in each client encounter from the first phone call throughout the case to the last closing letter to each client if you hope the client will remember you and provide a referral should a friend need a lawyer in your practice area. Also, this can help minimize receiving unpleasant online client reviews. Use some telephone scripts and do not answer the telephone, “Law Offices, ” always say your name.  Author a book in your practice area so that if a prospect calls, you can send the book, some client testimonials, and a letter to the prospect, before the first appointment. Track all marketing to find out which marketing dollars are working and which marketing needs to be modified or stopped as unproductive. Never be the lowest priced attorney in your area. Your website should educate  clients about your practice area. Send lumpy mail, marketing letters that contain something extra, like an hour glass, so that your letters to prospective clients are opened.    

The book contains more marketing tips but you will need to purchase the book to get them.  

Rating: $$$$ out of five stars.  There are many good marketing tips in here. Some are common sense and many are covered in marketing books written by lawyers but there is some information here that is not covered in the attorney-authored marketing books that many lawyers will find  useful. 


Copyright @ 2016 Christine Esser
  
Disclosure:  You can purchase the book on Amazon by clicking on the link below. We may receive a small commission from your purchase  that will not increase your purchase price. I purchased this book with my own money and did not receive anything in exchange for this review by the book's author or publisher.  Comments are welcome.  Thank you.   


Sunday, June 19, 2016

The E Myth Attorney by Michael Gerber::Quick Book Review and Summary

The premise of The E-Myth Attorney is that lawyers are trained in law, but not in how to run a small business. If lawyers want their law firms to function better, they need to work “on” their law firms, and not "in" them. Thus, this book is geared primarily at lawyers who are running large law firms with associates, paralegals, administrative assistants, and other staff members, but they still work as a practicing lawyer. The advice given is that this lawyer should implement changes that allow the lawyer to stop being a legal technician and instead focus on having a role as a legal-manager entrepreneur.   

In The E-Myth Attorney, Why Most Legal Practices Don’t Work and What to Do About It, by Michael Gerber, Robert Armstrong, J.D. and Sanford M. Fisch, J.D., (2010), John Wiley & Sons,  the authors have written a book that tells us why we should run our law practices as businesses but not much specific information is given on how we should implement this advice if we are starting from the ground floor up and have no staff.  Instead, we are given advice such as, “Build your business plan with business language and not practice language.”   

If you are interested in building a law firm as an enterprise, these pdf worksheets have helped some to clarify how to do that. Go to  northfieldenterprisecenter.com/wp-content/uploads/The-E-myth-WorkBook2.pdf

Also, more worksheets are available if you are willing to give up an email address at go.emyth.com/e-myth-mastery-worksheets

Primarily, this book is geared at getting lawyers to join a coaching program.  But there is some information that is useful even if you have no interest in joining the coaching program. If you will be hiring staff, Gerber advises creating systems to get things done that can be replicated with efficiency. Gerber suggests systems for developing leads, answering the phone, greeting clients, setting up the conference room, corresponding with clients, etc.  Every function should be documented and turned into a system so that if an employee leaves, a new employee can walk in, read the manual and know what to do and how to do it.  
  
Another good point made is that the cost of attracting a new client is 5 to 12 times greater than maintaining a current client, so if a law practice can keep old clients happy who continue to pay for services, it will likely be more profitable than a law firm that has constant client turnover. Also, by having systems in place that constantly monitor marketing activity, client conversion, deadlines, and financial information, a lawyer can make better decisions.   

The book also includes some tips that are useful even if you don’t have a large firm and have no interest in building a large firm, since after all, law is a business. But these are buried in a bunch of other information.

Rating $$$$ out of 5.  For some lawyers, this information will help them.  


Copyright @ 2016 Christine Esser
  
Disclosure:  You can purchase the book by clicking on the link below which will take you to Amazon. The first link is for the hardcover book. The second link is for audible and Kindle. We may receive a small commission from your purchase  that will not increase your purchase price. I purchased this book with my own money and did not receive anything in exchange for this review by the book's author or publisher.  Comments are welcome.  Thank you.  



Saturday, April 16, 2016

The Lawyer’s Ultimate Guide to Online Leads by Ken Matejka, J.D., LLM: Free Book Summary and Review

How do you get people who are using the internet to find an attorney to find your law firm? 

In The Lawyer’s Ultimate Guide to Online Leads, Cartwright Publishing, 2016, Ken Matejka,who is a lawyer and runs seminars on how to get online leads for lawyers, shares some of his best tips for getting more business online.


Chapter one focuses on Google because that is where most people begin their search for a lawyer in 2016.


Chapter two discusses how clients select their lawyers. Online reviews of your law practice are important because many people trust them.  Your webpage should be consumer friendly. People searching online will not wait very long for a response - later in the book a response time within  five minutes is suggested.


Chapter three discusses the “thin” marketplace that we are all well aware of with far too many people providing legal services and too few paying clients.


Chapter four compares what lawyers have done traditionally offline to get clients to how gathering clients online works.

Chapter five has some tips on how to evaluate which parts of your online marketing system are working.


Chapter six shows how we can develop entry points into our website so clients can more easily find us.


Chapter seven explains the two most prominent types of websites: a brochure-type site or one that acts as a lead generator.


Chapter eight discusses some other areas on the web you can use to direct clients to your website, such as YouTube, a Facebook fan page, Twitter, a LinkedIn page, etc.


Chapter nine discusses the entry points to your website, including using Google Adsense, Google remarketing, Google’s call only campaign, traffic through Bing and Yahoo, traffic through Yelp, Yelp advertising, Social Media advertising, Paid directory listings, and other types of advertising such as banner ads.


Chapter ten focuses on Google advertising, showing us how it works and how to use it.


Chapter eleven focuses on search engine optimization:  how you can rank higher on a search page.


Chapter twelve discusses the importance of Yelp and other online reviews.


Chapter thirteen discusses how to network offline and turn it into an online networking campaign.


Chapter fourteen suggests a game plan for putting all the previous chapters into action.


Chapter fifteen provides tips on how to close the deal by getting someone looking for a lawyer online to come into your office and sign a retainer.


Appendix A contains a marketing plan that can be modified to fit your law firm.


This is a book you can use get more clients from online searches.  Buy it and use it.


Rating: ***** out of five.

Copyright @ 2016 Christine Esser
  
Disclosure:  You can purchase the book by  clicking on the link below.  The first link is for the book.    If you click on the link below, you will be directed to Amazon.  We may receive a small commission from your purchase  that will not increase your purchase price. 

I purchased this book with my own money and did not receive anything in exchange for this review by the book's author or publisher.  Comments are welcome.  Thank you.  


Saturday, April 9, 2016

Just Mercy by Brian Stevenson: Quick Book Summary and Review

Few lawyers can tell a story as well as Bryan Stevenson.  In these stories, Stevenson compels us to question the current judicial system as it relates to poor people and punishment. For example, does capital punishment mean that "those without capital get the punishment"?  And what role should mercy play in punishing those convicted of crimes?. Also, is it fair to shield those who play a role in convicting innocent people of capital crimes from civil liability?    

In Just Mercy, published by Spiegel and Grau a division of Random House, 2015, Bryan Stevenson remembers some of the men, women, and children he has represented over the years, all of them poor and many on Alabama's death row. Stevenson is a founder of the Equal Justice Initiative, a non-profit organization that represents poor people with post-conviction appeals. Stevenson represented Evan Miller in Miller v. Alabama ( 2012) 567 U.S._, 132 S. Ct. 2455.  

Interspersed with the clients' personal stories are the many ways the legal system has treated these men, women, and children unfairly. Jurors who voice actual bias and an inability to be open minded to listen and consider evidence are seated to judge a case.  An innocent, black man who has an entire room full of alibi witnesses is charged and convicted of capital murder. Lawyers conduct no investigation. Counties pay only $500 total for a ballistics expert.  People who should have been screened out from receiving the death penalty because of insanity or disability receive the death penalty. 

Each story is compelling, especially the two stories of innocent men convicted of capital murder and each story about a child who has suffered  These stories deserve to be shared, especially by those who work in the  judicial system. In particular, Walter McMillans' story is quite moving. 

In reading about how Stevenson has fought  for justice and won a string of  victories, amid bomb threats and intimidation, we are reminded of other great leaders like Nelson Mandela and Dr. Martin Luther King, Jr.  We are also reminded that no one cared about these stories until Stevenson came along and took the time and effort to listen. 

Rating: ***** out of 5  

Copyright @ 2016 Christine Esser
  
Disclosure:  You can purchase the Just Mercy by  clicking on the link below.  The first link is for the book.    If you click on the link below, you will be directed to Amazon.  We may receive a small commission  that will not increase your purchase price. 

 I purchased this book with my own money and did not receive anything in exchange for this review by the book's author or publisher.  Comments are welcome.  Thank you.