Secrets of Attorney Marketing Law School Dares Not Teach by Richard Jacobs: Quick Book Review and Summary

This book is not formatted well, it looks unprofessional, and there are grammatical errors throughout the book.  But it contains some good ideas on how to get clients.   

In Secrets of Attorney Marketing Law School Dares Not Teach by Richard Jacobs (2013), published by Speakeasy Marketing, Inc. Jacobs appears to have read Dan Kennedy’s No. B.S. marketing books and applied that information to marketing legal services for attorneys in solo practice and small law firms.  Jacobs owns Speakeasy Marketing and has been marketing legal services for a few years. Initially, he owned one of the busiest DUI referral websites.    

Here are a few of the tips.  Be nice, friendly, and professional in each client encounter from the first phone call throughout the case to the last closing letter to each client if you hope the client will remember you and provide a referral should a friend need a lawyer in your practice area. Also, this can help minimize receiving unpleasant online client reviews. Use some telephone scripts and do not answer the telephone, “Law Offices, ” always say your name.  Author a book in your practice area so that if a prospect calls, you can send the book, some client testimonials, and a letter to the prospect, before the first appointment. Track all marketing to find out which marketing dollars are working and which marketing needs to be modified or stopped as unproductive. Never be the lowest priced attorney in your area. Your website should educate  clients about your practice area. Send lumpy mail, marketing letters that contain something extra, like an hour glass, so that your letters to prospective clients are opened.    

The book contains more marketing tips but you will need to purchase the book to get them.  

Rating: $$$$ out of five stars.  There are many good marketing tips in here. Some are common sense and many are covered in marketing books written by lawyers but there is some information here that is not covered in the attorney-authored marketing books that many lawyers will find  useful. 


Copyright @ 2016 Christine Esser
  
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